FOR IMMEDIATE RELEASE
February 19, 2010

SGIA Backs G7® as the Preferred Color Control Method for Screen and Wide-Format Digital Printing

Initiative supports the advancement of color control in the specialty imaging industry

Fairfax, Virginia - SGIA officially announced it is backing the G7® calibration method that enables screen and wide-format inkjet printers to produce a similar visual appearance across multiple printing technologies and substrates.

In 2008, SGIA and IDEAlliance®, which retains the intellectual property of the G7 method, agreed to work together to enhance standardization and best practices in color management and workflow. G7 is a method of attaining a visual match between different imaging systems using simple one-dimensional curves for calibrating any CMYK imaging device.

"This is an important step for SGIA. We're helping members employ calibration methods for screen- and digital-printing devices to meet the IS0 12647-2 printing standard," said Michael Robertson, SGIA's President and CEO. "SGIA will keep its members informed of ongoing developments as it explores options for G7 education and business development opportunities."

SGIA is committed to working with organizations such as IDEAlliance for the betterment of the industry. Increasing our presence and participation in industry guidance enables SGIA to further advance the specialty imaging industry.

"This is an opportunity for SGIA and IDEAlliance to bring best practices, specifications and standards to the specialty graphics community," said Joe Fazzi, IDEAlliance's Vice President of Print Media. "Everyone benefits from adopting the G7 methodology and we are pleased to be working with SGIA on this initiative."

For more information contact Johnny Shell, SGIA Vice President of Technical Services at mailto:jshell@sgia.org or 703.359.1319.

SGIA - Supporting the Leaders of the Digital & Screen Printing Community
"Specialty imaging" comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they'll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business.

SGIA
10015 Main St.
Fairfax, VA 20031
Phone: 7033591310
E-Mail: susan@sgia.org
Website URL: www.sgia.org