FOR IMMEDIATE RELEASE
September 16, 2009

The Trailblazers of Digital Signage Industry to share insights on Ten most concerning Topics

New York, NY — Strategy Institute announces the fifth annual “Building Your Digital Signage Business Conference” taking place on November 18 and 19, 2009 in Chicago.

This annual event will once again bring together all the stakeholders who are serious about building and growing their digital signage business.

“It’s important for us to come together and continue to encourage growth in the industry,” says Bryan Meszaros, director of strategy and development at OpenEye. “We need to have these opportunities to openly address industry challenges and discuss new forms of consumer engagement.”

Meszaros has been active in the digital signage industry since 2000, when he worked as the director of operations with a company that built a campus network across 75 of the nations top 100 universities. He is one of the many speakers who will be sharing insights and strategies to help the industry players to grow stronger.

Key topics to be covered at the conference include:

• Digital shopper marketing
• Media agency adoption and budget allocations
• Quantifying and demonstrating a network’s worth
• Chasing digital OOH ad sales
• User-generated and localized content workflow management
• Meeting the needs and expectations of higher-education clients
• Developing niche networks and building a national footprint

John Ross, president of the IPG Emerging Media Lab is confirmed as a keynote speaker. Formerly VP of advertising and marketing at Home Depot, he will be speaking on “Engagement and Interaction: The Future of Advertising and Brand Experience.”

The second keynote address will be presented by Jason Katz, EVP of emerging media at Catapult Marketing, most recently named “agency of the year” by PROMO magazine. Katz will bring his perspective on the opportunities to empower shoppers today.

Aside from the learning opportunity, speakers and attendees can look forward to catching up with old peers and meeting new players in the industry.

“I always enjoy the conference each year in Chicago in November,” said Bill Collins, principal at DecisionPoint Media Insights. “Of all the industry events that I attend each year, these events organized by the Strategy Institute offer the best opportunity to meet new people from and really spend quality time with them during the event.”

“We are building on the success of our past events and will once again bring together all the stakeholders who are serious about building and growing their digital signage business,” said Yashod Bhardwaj, Project Manager at Strategy Institute. He added, “The past attendance has had a fair distribution which included 40% Network operators, 8% End-Users, 8% Integrators, 28% other stake holders - with the rest being content providers, agencies and measurement companies”

For details please visit: http://www.strategyinstitute.com/111809_bdsb5/dsp.php

About Strategy Institute
Strategy Institute is a leader in delivering timely knowledge and best practices to the digital signage industry since 2005. The organization was one of the first in the space and continues to support and foster growth of digital signage/narrowcasting through its annual conferences.

Strategy Institute Inc.
230 Park Avenue, 10th Floor
New York City,, NY 10169
Phone: 866-298-9343
E-Mail: bhardwaj@strategyinstitute.com
Website URL: http://www.strategyinstitute.com/111809_bdsb5/dsp.php