FOR IMMEDIATE RELEASE
March 31, 2009

WireSpring's EasyStart Brings Vibrant, Low Cost Digital Signage to Small Networks and AV Integrators

FireCast Digital Signage EasyStart is made for networks with fewer than 10 screens and optimized for the Pro AV integration channel. EasyStart provides a ready-to-use hardware and software solution for nominal dollars.

The digital signage market is changing.

Ten years ago, the cost and hassle of building a digital signage network scared away all but the most determined marketers and venue owners. Today, screens are popping up everywhere, and organizations of all sizes have begun installing digital signs to deliver timely messages to their customers and employees. From schools and doctor's offices to churches and corporate break rooms, businesses are searching for an easy way to communicate with their audience and update the messaging on-the-fly.

Many companies want to build a small network, but can't find a good solution.

The products available for small digital signage networks are far from ideal. Bill Gerba should know, since his company WireSpring has been in the digital signage business for almost nine years, and has published the Digital Signage Insider blog for the past five. "We get an incredible number of inquiries from people who are deploying 10 screens or less," he noted. "After collecting a few thousand requests, we realized there's a whole market searching for a better solution, and decided to build the product they asked for."

FireCast Digital Signage EasyStart addresses this need.

Starting with their acclaimed FireCast enterprise software, WireSpring created a special version designed for smaller projects. "There were some features -- like being able to view your screens live from a web browser -- that were impractical for networks with hundreds of screens, but made sense when managing just a few," Bill explained. "We selected the best features from our enterprise product, made it easier to use, and bundled it with the playback hardware so all you have to do is connect the box to your screen," he said. The system can be used for installations as small as a single screen, and doesn't require Internet access for content updates.

Affordable doesn't mean underpowered anymore.

EasyStart is priced to fit smaller budgets, with a complete hardware and software solution and no recurring fees. Despite the affordable pricing, EasyStart includes all the key features of high-end products, like multi-zone layouts and on-the-fly content creation. Customers just need to add a screen, like an LCD or plasma display, and they can be up and running in minutes.

Key features include:

• Show videos, pictures, news updates, web pages, and live TV
• Create great-looking content with the built-in templates
• Update content from a web browser
• No recurring fees
• Free trial for qualified customers and resellers