FOR IMMEDIATE RELEASE
February 10, 2009

Society for Environmental Graphic Design Names Two New Board Members

Washington, DC ­ SEGD (the Society For Environmental Graphic Design) is pleased to announce the election of two new Board members who will serve on the SEGD Board of Directors for the next three years.

Philip Lenger is president and founder of Show+Tell, a creative technology company based in New York City that specializes in large-scale dynamic environments and digital out-of-home media networks. He leads a team that provides a variety of creative and technology services, fulfilling the creative vision of designers, architects, and developers worldwide.

Honored with a variety of design and electronic media awards, Show+Tell has developed content and digital solutions for world-class installations like ABC’s Times Square Studios, Victory Plaza in Dallas, M&M’s World Store in Times Square, Bloomberg Headquarters in New York, and the upcoming Barclays Arena (with the Frank Gehry Group) in Brooklyn. Lenger, a pilot, self-taught computer programmer, designer, and musician, has two decades of experience in creative marketing. He founded Show+Tell in 1989 and has evolved the companyʼs products and services to remain at the forefront of the digital display business.

Lenger holds a BFA in film and television from Tisch School of the Arts at New York University and majored in music Business at Belmont College, Nashville, TN.

Tali Krakowsky, the first director and lead of experience design for Imaginary Forces, worked with the founders of the firm to establish and define the emerging business. With a network of technologists, developer, architects, designers, academics, agencies, and brands, she has been extensively involved for the last five years in concept development and management of the division and its projects in both the New York and Los Angeles offices. In her research and strategy role, she focuses on global developments in design and technology.

Krakowsky has had a leading role in a range of projects for Imaginary Forces, including immersive environments for the Museum of Biodiversity in Panama (in collaboration with Frank Gehry and Bruce Mau for completion in 2010), New City (a commissioned web-based installation for MoMA), Airbus, BMW, IBM, MoMA, and the Grimaldi Forum in Monaco. Additionally, she worked on the World Trade Center redesign competition, an installation for the Netherlands Architecture Institute, and MoMA’s Tall Buildings exhibition as part of the design consortium United Architects. In addition to her work at IF, she has published several articles on design, architecture, and innovation through collaboration, and has taught a class on experience design at SCI-Arc in Los Angeles. Krakowsky speaks regularly on experience design and has participated in multiple international design juries and competitions, including the 2008 SEGD Design Awards Program.

Krakowsky has a Bachelor of Fine Arts in communication design from the Parsons School of Design and a Master of Arts from UCLA’s School of Architecture, where her thesis was on interactive architecture.

SEGD is the global community of people who work at the intersection of communication design and the built environment.

SEGD
1000 Vermont Ave NW, Suite 400
Washington, DC 20005
Phone: 202 638-5555
E-Mail: ann@segd.org
Website URL: www.segd.org