FOR IMMEDIATE RELEASE
December 3, 2008

Dynamax Technologies, Rocket Communications Take To The Skies With Launch Of Internal Digital Signage Network For Monarch Airlines

Global Digital Signage Solutions Leader Partners with Cutting-Edge Marketing Agency To Create and Deploy Sophisticated Corporate Communications System for Prominent U.K.-Based Provider of Low-Cost Scheduled Flights

BLACKBURN, U.K. - Dynamax Technologies Ltd., a global leader in digital signage solutions, today announced it has partnered with Daventry, U.K.-based Rocket Communications Ltd., a full-service marketing and communications firm specializing in the design and creation of dynamic live events, digital designs, and video productions, to create and deploy a sophisticated internal digital signage network for Monarch Airlines Ltd., the prominent U.K. airline specializing in low-cost scheduled flights, and a subsidiary of Monarch Holdings Plc.

The successful air carrier will use the system, scheduled for a live rollout today at Manchester International Airport, as a powerful internal communications network to facilitate interaction between its headquarters at London Luton Airport, and its hundreds of flight deck, cabin crew, and ground employees stationed at multiple airport locations and branch offices throughout the U.K. Monarch Airlines intends to leverage the new installation to orchestrate a wide range of team meetings, training sessions, and executive-employee communications.

“Monarch Airlines’ internal digital signage network is an outstanding example of the power, versatility, and efficacy of digital out-of-home media as effective vehicles for communicating with important stakeholders, including key internal audiences such as line managers, crew members, and maintenance staff,” said Ian McKenzie, chief executive officer of Dynamax Technologies Ltd. “Furthermore, enterprising firms are finding POVNG to be an ideal software solution for managing all aspects of these installations, regardless of their setting or geographical location. Because of its inherent flexibility for breaking through the clutter of today’s confusing communications environments, digital signage systems continue to gain significant worldwide acceptance and adoption, both internally and externally, among discerning companies like Monarch Airlines that strongly rely on their speed and efficiency for bringing people together.”

“The design and rollout of Monarch Airlines’ dynamic internal communications system represents a significant milestone for the carrier’s employee relations team, and another outstanding achievement for Rocket Communications as it continues its rapid growth and evolution,” said Nick Pettitt, founder and managing director of Rocket Communications Ltd. “There is no question that digital signage is one of the most powerful, technology-driven communications tools available today, but few companies recognize its potential. As a result, it is refreshing to see leading-edge companies, such as Monarch Airlines, fully embrace these distinctive innovations, and fully leverage them to enhance the productivity and effectiveness of core business functions.”

In addition, the new Monarch Airlines system will connect to and complement an already-existing, external-facing digital signage network which the carrier rolled out in 2007 to display passenger-oriented content at ticket windows, concourses, and lounges in the airline’s locations at Birmingham, Gatwick, Manchester, and Luton airports. This prior installation utilizes POVNG, Dynamax Technologies’ digital signage content management, preparation, and delivery application.

When fully operational, the new internal network will also be exclusively powered and managed by POVNG. Rocket Communications supervised the network’s design and technical requirements, produced all of its content, and physically installed the screens and related components. The two companies worked collaboratively to ensure the interoperability of all components, perform multiple operational tests, and bring the network online by the target date.

About Dynamax Technologies Ltd.
Headquartered in the United Kingdom, with regional offices in New York, N.Y., Dynamax Technologies Ltd. is a global leader in digital signage software applications, and a leading designer of out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Fortune Global 500 corporations. Dynamax enables its clients to connect with core target audiences by eliminating many of the complexities associated with launching and maintaining digital signage networks. The company’s flagship product, POVNG, reaches over 30 million consumers around the world each week by delivering customized and highly-targeted news, advertising, and informational content in real time to thousands of networked screens from a single location. Dynamax has strong partnerships with major digital signage, information technology, and audio/visual hardware vendors, and important customer relationships with top-tier retailers, content providers, and corporations. For more information, please visit http://www.dynamaxworld.com.

About Rocket Communications Ltd.
Headquartered in the Midlands, United Kingdom, Rocket Communications Ltd. is a full-service marketing and communications firm which specializes in the design and creation of dynamic live events, digital designs, and video productions that serve as integrated cutting-edge communications solutions. The firm’s mission is to engage, motivate, and inspire target audiences with technical innovations that offer a giant leap forward in audience response. For more information, please visit http://www.rocketcommunications.co.uk.

Dynamax Technologies, Ltd.
Lower Philips Road Blackburn
Lancashire, United Kingdom BB1 5UD
Phone: + 44 1254 503666
E-Mail: michelle@abelsongroup.com
Website URL: http://www.dynamaxworld.com