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FOR IMMEDIATE RELEASE
September 8, 2008
OAAA Names OOH Media Plan Awards Finalists
The Outdoor Advertising Association of America (OAAA) is pleased to announce the finalists for the 2008 Out of Home Media Plan Awards. Started in 2000, the Out of Home Media Plan Awards honor those campaigns which effectively marry creative strategies and the out of home medium in an innovative way.
“This year’s campaigns show the creativity and power of out of home media,” said OAAA Chief Marketing Officer Stephen Freitas. “It shows why smart advertisers are increasingly turning to out of home to get their messages across.”
This year’s 17 finalists used a wide variety of out of home formats. The strategic use of these formats allows advertisers to saturate a given market. The campaigns also demonstrate the increasingly important role of the latest technology (including digital billboards, Bluetooth downloads and directional audio) in reaching a broad audience.
From the finalists, one Local and one National Out of Home Media Plan Award Winner will be selected. The awards will be presented on Thursday, September 25, at the OAAA STAR Showcase at the Jacob K. Javits Center in New York City.
A complete list of contenders, alphabetically by advertiser, is as follows:
- adidas NBA All-Star Game Las Vegas, Posterscope USA
- A&E Network’s “Paranormal State,” Horizon Media
- CENEX, Outdoor Services
- Clean Sky Coalition, do it outdoors
- CW Network Fall Launch, Outdoor Media Group
- Denver Zoo, McClain Finlon Advertising
- Edina Realty, Clear Channel Outdoor
- Legal Sea Foods, DeVito/Verdi
- McDonald’s Iced Coffee, MPG
- MINI Cooper, Butler, Shine, Stern & Partners; OOH Pitch
- SciFi Network’s “Tin Man,” Spark Communications, Fallon Worldwide
- Special K, Starcom USA
- Teacher’s Credit Union (TCU) of Indiana, Burkhart Advertising, Extra Credit Projects
- USA Network’s “The Starter Wife,” StarLink Worldwide
- Showtime Network’s “Weeds” & ”Californication,” Outdoor Services
- Westin Hotels & Resorts, MediaVest USA
- Windstream Communications, The Media Kitchen
OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 1,000 OAAA member companies generate more than $7.2 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $400 million each year.
Outdoor Advertising Association of America (OAAA)
1850 M Street, N.W., Suite 1040
Washington, DC 20036
Phone: (202) 833-5566
E-Mail: jgolimowski@oaaa.org
Website URL: www.oaaa.org
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