FOR IMMEDIATE RELEASE
March 3, 2008
Coast to Coast Technology Launches Digital Signage Division
Irvine, CA - Coast to Coast Technology (www.CtoCTech.com) announced today that it has launched a new division dedicated to digital signage. The new division will operate out of the same facility in Irvine, CA.
Digital signage is the new wave of advertising and communication. Digital signage enables businesses to reach their audience with targeted and dynamic messages delivered at the point of purchase or decision.
Digital signage is an emerging advertising technology that is based on several known and existing technologies and some new ones. Simple defined, digital signage is:
A high-impact marketing communications platform
Enabled by computer networks and software
Distributing dynamic graphics and audio
To multiple networked display devices
“Digital signage is a natural expansion to our IT solutions business”, said Majdi Khatib, Vice President of Marketing at Coast to Coast Technology. “We already have the in-house graphics design capability, the technology know-how of building network infrastructures, and the support staff and network to install and manage digital signage networks. To us, it was a matter of getting the different pieces together to build the new division and begin promoting our digital signage division.”
Zaher Khatib, Vice President of Sales said “we are eager to market the new product. The possibilities that digital signage opens to us and our customers are endless. Digital signage allows businesses to deliver multiple targeted messages using a single footprint screen. To businesses, it’s like having a silent sales associate, always promoting products to a stores customers.”
“To reach your audience, your messages must be targeted, compelling, informative, and delivered at point of decision. Digital signage is the tool that empowers a business to do all of that” said Majdi Khatib.
Coast to Coast Technology is at the forefront of the high-impact medium of digital signage, also known as Retail TV, Electronic Billboards, Dynamic Digital Signs, Narrowcasting, Datacasting, Electronic Display Networks, Digital In-Store Merchandising, Out-of-Home Media Networks, Employee TV, Captive Audience Networks, or Digital Media Networks.
Digital signage can be used at many different venues including food and retail, hospitality and events, corporate lobbies, healthcare, hospitals, and medical offices.
Coast to Coast Technology has the reach to deploy and manage digital signage systems throughout the nation. The first phase of the launch will focus on the immediate Southern California areas. We will promote our digital signage capabilities heavily in cities in Orange County, California, including, but not limited to: Irvine, Lake Forest, Tustin, Santa Ana, Orange, Anaheim, Costa Mesa, Huntington Beach, Westminster, Fountain Valley, Garden Grove, Yorba Linda, Newport Beach, Laguna Beach, Laguna Niguel, Dana Point, Mission Viejo, Rancho Santa Margarita, Ladera Ranch, San Juan Capistrano, and San Clemente.
About Coast to Coast Technology
Coast to Coast Technology is a leading provider of technology solutions for businesses, educational institutions, and government agencies.
Coast to Coast Technology
15375 Barranca Pkwy, Ste B-203
Irvine, CA 92618
Phone: 949-450-2200
E-Mail: majdi@ctoctech.com
Website URL: www.CtoCTech.com
