FOR IMMEDIATE RELEASE
April 28, 2008

Louisville Icon Gets Exciting New Look

Louisville, KY ­ In an effort to make their east parking garage more user-friendly, Galt House Hotel & Suites is unveiling a new way-finding system. Sign-A-Rama Downtown, in partnership with Couch Creative Group, has designed signage and murals using horse- and Kentucky-related imagery. More than 100 signs and nine murals are being installed this week.

“This is a huge and exciting project, and we’ve pulled it together in just a few weeks,” said Maggie Harlow, owner of Sign-A-Rama Downtown. “We’ve worked with a lot of local vendors to streamline the project and have everything installed before Saturday’s Derby.”

The goal of the project was to create a livelier, more memorable environment while making it easier for guests to navigate the parking garage. The creative team’s solution was to combine comical images of horses with humorous statements. Sayings like, “Galt House elevator is behind you … see it?” and “Hhheeeeyyyy, lock your valuables out of sight,” along with facts about Derby and Bluegrass, are sure to put a smile on hotel guests’ faces as they navigate the garage.

“I like this better than any other signage I’ve seen. It’s light-hearted and I think it will help people remember where their cars are parked … in the section with the horse’s ears, nose or tail,” said Mary Moseley, president of Al J. Schneider Companies, which owns Galt House Hotel & Suites. “I’m impressed with Signarama’s creativity. And since it will be up before Derby, I’m eager to see people’s reactions.”

The Galt House Hotel & Suites is located at 140 N. Fourth Street. Sign-A-Rama Downtown is at 909 E. Market Street.

Sign-A-Rama Downtown
909 E. Market St.
Louisville, KY 40206
Phone: 502-585-4099
E-Mail: sales@signaramadowntown.com
Website URL: http://www.signaramadowntown.com