FOR IMMEDIATE RELEASE
March 12, 2008

Dynamax Technologies Appoints Digital Signage Expert Marc Davilla

NEW YORK, N.Y. — Dynamax Technologies Ltd., a global leader in digital signage solutions, today announced it has appointed Marc Davilla as director of business development for Dynamax Technologies, LLC, the company’s North American subsidiary.

Reporting to Vice President and General Manager Tom Nix, Davilla is responsible for continuously developing business and customer accounts throughout the United States, Canada, and South America, conducting regular business reviews with Dynamax clients and technical personnel to maintain superior customer satisfaction, and identifying and securing new technology and reseller partners.

A long-time, successful enterprise digital signage expert, technical sales executive, and systems integration professional, Davilla joins Dynamax from Creative Realities, Inc., a privately-held experiential technology firm specializing in engaging guest and customer experiences for corporations in the retail, hospitality, entertainment and education industries. As the company’s business development manager, he was hired to establish Creative Realities’ presence on the West Coast; expand its enterprise-level digital signage solutions business; and support the expansion of the professional organization to manage pre-sales, sales, technical support, systems integration, and customer experience activities for the operating unit. Davilla was also responsible for engaging customers in the company’s overall customer experience solution, which includes systems designed to appeal to the human senses of vision, sound, touch, and smell.

“With his extensive experience in technical sales, and vast expertise in the creation and implementation of digital signage solutions, Marc is the ideal choice to spearhead the company’s business developments efforts in North America,” said Nix. “In addition, Marc brings a detailed, nuanced understanding of the out-of-home media space to Dynamax, as well as a deep network of influential industry contacts, all of which will be critical to achieving the company’s revenue generation and client acquisition objectives in North America.”

“The Dynamax senior management team has done a tremendous job in building a highly-experienced, world-class company, and developing one of the most robust, sophisticated digital signage software applications on the market today,” said Davilla. “As a result, Dynamax is well positioned for accelerated growth in North America and around the world, and I look forward to assisting the company in creating more traction in key market segments within this rapidly-growing industry.”

Previously, Davilla served as a technical sales manager at Planar Systems, Inc. (NASDAQ: PLNR), a global leader in specialty display technologies for hardware and software solutions placed in the world’s most demanding environments. He was also director of technical sales at NetBrowser Communications, Inc., a pioneer in the development of enterprise software applications for managing mission-critical operations, such as power, environmental, fire, and security functions, at data centers and co-location facilities. Before NetBrowser, Davilla was a senior systems designer at Sabah International, a leading provider of consulting services and safety and protection solutions for important office locations, high-value assets, and company personnel.

About Dynamax Technologies Ltd.
Headquartered in the United Kingdom, with regional offices in New York, N.Y., Dynamax Technologies Ltd. is a global leader in digital signage software applications, and a leading designer of out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Fortune Global 500 corporations. Dynamax enables its clients to connect with core target audiences by eliminating many of the complexities associated with launching and maintaining digital signage networks. The company’s flagship product, POV, reaches over 30 million consumers around the world each week by delivering customized and highly-targeted news, advertising, and informational content in real time to thousands of networked screens from a single location. Dynamax has strong partnerships with major digital signage, information technology, and audio/visual hardware vendors, and important customer relationships with top-tier retailers, content providers, and corporations. For more information, please visit http://www.dynamaxworld.com.

Dynamax Technologies Ltd
275 Madison Avenue, Fourth Floor
New York, NY 10016
Phone: 917-370-6016
E-Mail: michelle@abelsongroup.com
Website URL: www.dynamaxworld.com