FOR IMMEDIATE RELEASE
October 24, 2007

Roland Announces Pure Print Performance Challenge

IRVINE, CA - Roland is proud to announce the Pure Print Performance Challenge, inviting professionals planning to purchase a wide format inkjet printer to put Roland’s award-winning line of inkjet printers and printer/cutters to the test.

The Challenge is on now through Dec. 31, 2007 and covers all Roland AdvancedJET, Hi-Fi JET Pro II, Hi-Fi Express, SOLJET and VersaCAMM printers and printer/cutters. To participate, professionals simply need to bring a JPEG, TIFF or Illustrator file, at a maximum print size of 30” x 48” to any Roland Authorized Reseller location throughout North and South America (except Brazil) for test printing on a Roland inkjet.

“We are confident that customers will see the unmatched print performance that has made Roland inkjets the world’s best-selling line of wide-format durable graphics printers,” said Rick Scrimger, vice president and general manager for Roland’s Color Products Division. “We also understand that for most shops, the printer is just the beginning. At Roland, we are committed to providing complete solutions ­ everything needed to get great results from the very first print through years of reliable service.”

Complete details on the Challenge are available from Roland dealers and on the Roland Web site at www.rolanddga.com.

A Host of Advanced Features
Roland engineers understand that the ultimate quality of any print is determined before a single drop of ink has been placed. Accordingly, Roland inkjet printers and printer/cutters are designed and crafted for performance, including high-speed print modes, exceptional media feed and take-up systems and automated maintenance systems that eliminate the need for daily manual cleanings while keeping heads, caps and wipers performing optimally. The company’s high standards for product quality and reliability allow Roland printers and printer/cutters to continue performing for many years into their lifespan.

Innovative Roland technology includes a Precision Firing Pattern™, which combines advanced variable droplet printing with precisely-controlled media movement to deliver richly saturated 4 or 6-color prints with virtually no banding at razor-sharp resolutions up to 1440 dpi. New media guides, a redesigned pinch roller assembly, and adjustable head height are just a few of the many new Roland enhancements.

Unlike other manufacturers, Roland’s commitment to print quality extends well beyond the printer itself. Roland digital printing solutions encompass a tightly integrated suite of products, with every element ­ including the printer, inks, media and software ­ working together in perfect harmony. Powerful VersaWorks RIP software is easy to use and comes bundled with Roland inkjets. Roland digital printing solutions are also supported by a comprehensive line of ink and media options that have been tested, profiled and certified for optimum performance with Roland products. As a result, Roland prints consistently reflect outstanding image quality, superior color accuracy and lasting durability.

To meet the needs of a diverse customer base, the Roland line includes eco-solvent, solvent, aqueous and sublimation printers and printer/cutters with models ranging from 30” to 104” in width. The company’s flagship VersaCAMM and SOLJET printer/cutters feature Roland’s renowned print/cut technology that facilitates a one-step seamless production cycle for both the high-resolution printing and contour cutting required to produce sophisticated sign graphics, labels, decals and vehicle graphics. New Pure Print Performance products, including the 74” AdvancedJET AJ-740 and the SOLJET PRO III XJ series of wide-format printers, deliver unparalleled speed, precision and performance for outstanding printed graphics.

Revolutionary Roland Inks
Over the years, Roland has pioneered many of the industry’s most important advancements in ink technology including the introduction of the first 6-color wide-format pigment inkjet printer and the first true eco-solvent inkjet printer.

Each Roland ink is engineered specifically to produce exceptional results on Roland printers. Throughout the development process, Roland engineers conduct extensive testing to determine optimal droplet size, optical density, firing pattern and other critical performance factors. Roland inks are formulated to prevent corrosion of all ink delivery components and to enhance the performance of the print heads over time.

Roland VersaWorks RIP Software
VersaWorks RIP software is easy to use and offers advanced features including a new Max Impact color management preset, the Roland Color Matching System for spot color matching and variable data printing for easy, custom prints with variable data. The Max Impact preset produces deeper, more vivid blues and reds, the fundamental colors for outdoor graphics, while preserving the overall color balance required for beautiful, photorealistic images. VersaWorks also includes more than 150 ICC profiles for reliable results every time on the widest range of media solutions in the industry. The Roland@NET automated update feature ensures ongoing access to the latest VersaWorks version and profiles available. Built on an Adobe Postscript engine, VersaWorks is compatible with Windows® XP Professional, 2000 and Windows Vista™.

Two-Year Warranty
Roland’s latest printers are all backed by the company’s Two-Year Trouble-Free Warranty covering two full years of parts and labor. The Two-Year Trouble-Free Warranty is the industry’s longest and most reliable bundled service and support contract.

For all products, Roland offers its Passport Customer Care Program which includes extended warranties, on-site service, Internet and telephone technical support, electronic newsletters, online user forums and training through Roland University workshops.

Roland DGA Corporation
Roland DGA Corporation and affiliated companies are pioneers in the development of innovative digital technology for creative professionals. From its inception as part of world-renowned Roland Music, Roland DGA Corp. has introduced an award-winning product line that continues to set new standards for precision, reliability and performance. Professionals worldwide rely on Roland equipment and personnel everyday in the sign, grand-format, sublimation, digital graphics, fine art, photography, engraving and 3D modeling industries.

Headquartered in Irvine, California, Roland DGA Corp. serves as the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan. Affiliated companies include Roland US and Roland Audio in Los Angeles, CA; Rodgers Instrument Corporation of Hillsboro, OR; and Edirol Corporation of Seattle, WA. Roland DG Corporation is listed on the Tokyo Stock Exchange.

Roland DGA is ISO 9001:2000 certified, and Roland DG is ISO 9001:2000 and 14001 certified. Roland’s Color Products strategic business units market and support the company’s advanced inkjet technologies in North and South America (except Brazil) through its Authorized Resellers.

For more information on Roland Color Products, please call (800) 542-2307 or visit the Web site at www.rolanddga.com. For more information on Roland’s Advanced Solutions Division, please call (888) 273-8895 or visit the Web site at www.rolandasd.com.

Roland DGA Corporation
15363 Barranca Parkway
Irvine, CA 92618-2216
Phone: 800-542-2307 or 949-727-2100
E-Mail: lweller@rolanddga.com
Website URL: www.rolanddga.com