FOR IMMEDIATE RELEASE
August 1, 2007

Avery Graphics Releases Improved Reflective Film

Painesville, OH ­ Avery Dennison Graphics & Reflective Products Division has released an improved MPI Premium Reflective Film with consistent, repeatable print performance across all printer platforms and coverage under the Avery ICS Performance Guarantee Warranty. “The MPI Premium Reflective Film has been upgraded and delivers excellent print quality with solvent, eco-solvent and UV-curable ink jet printers,” said Lance Hutt, Manager of Digital Products at Avery Dennison Graphics & Reflective Products Division. “This is a premium reflective cast film with a brilliant gloss finish that is digitally printable and conforms to the most difficult contours.”

MPI Premium Reflective film can be utilized in architectural, transportation, fleet and general signage applications. The Avery Graphics ICS Performance Guarantee assures worry free application.

Features of MPI Premium Reflective Film include:

 Consistent, high-quality imaging. Product upgrade delivers excellent print quality with solvent, eco-solvent and UV-curable ink jet printers.
 High visibility 24 hours a day, allows maximum exposure of printed graphics providing increased total advertising time.
 Permanent adhesive, ensures long-term performance for challenging applications.
 Conformable to the most difficult contours.
 Glossy white face film, provides clean look and crisp, bright images that pop.