FOR IMMEDIATE RELEASE
August 1, 2007

Avery Graphics Releases Improved Boat Wrap Vinyl

Painesville, OH ­ As the summer boating season heats up, Avery Graphics is releasing an improved vinyl for wrapping boats. Consumers have entered the wrap market, having boats, cars and motorcycles personalized with images and graphics they choose. “When we began wrapping cars, our initial customer base was large corporations with fleets and small businesses wrapping the company car,” said Mike Grillo, President of Road Rage Designs in Spring Grove, IL north of Chicago. “We have been in the wrap and wide-format market for 15 years and have seen a surge in consumers having their personal boats, cars and trucks wrapped.”

MPI 1800 EZ is a glossy cast vinyl film that now features Avery Dennison’s Easy Apply™ Technology making it easier to apply to gelcoats and fiberglass surfaces. “Applying boat wraps with MPI 1800 EZ is now even easier,” said Lance Hutt, Global Product Manager for Digital Products, Avery Dennison Graphics & Reflective Products Division. “MPI 1800 EZ is the ideal solution for marine watercraft that require permanent long-term adhesion and premium print performance.”

Highlights of Easy Apply’s features include:

 A glossy, paint-like appearance that is optimized for digital printing and is supported by an extensive online ICC Color Profile library so images really pop.
 An air egress technology that allows air outflow, reducing wrinkles and bubbles.
 The face film is compatible with solvent, eco-solvent and UV-Curable ink jet printers.
 5-year durability with DOL 1000 overlaminate.
 Avery Graphics ICS Performance Guarantee Warranty provides worry free application for salt and fresh water (above the water line) applications.