FOR IMMEDIATE RELEASE
June 29, 2007

Specialty Imagers Tell SGIA How Their Businesses Grow

Fairfax, Virginia — SGIA’s Market Strategies Survey, recently conducted on Surveys & Statistics at SGIA.org, gives clues as to how graphics producers and garment decorators are generating new clients.

Both groups reported referrals as their biggest lead generators. However, they parted ways when it came to using print brokers: Fewer than one of every four garment decorators (22.1 percent) say they use print brokers’ services, but graphics producers were more evenly split, with slightly less than half (47.8 percent) saying they do.

Second only to referrals, companies say, are their online strategies: 92.5 percent of graphics producers and 87.8 percent of garment decorators have company Web sites. Search engines and e-mail campaigns also rank high among specialty imaging’s online marketers.

More than a third of graphic imagers (40.7%) are selling internationally in 2007, but garment decorators aren’t penetrating the international market as heavily — just 24 percent say they are selling internationally this year.

“This year’s survey gives us a basis for comparison,” says Marci Kinter, SGIA Vice President, Government Affairs & Business Information. “In 2008, we’ll be able to see how imagers’ marketing and business strategies are changing, and we’ll be able to note any potential trends.”

SGIA’s Market Strategies Survey summary report is posted online at SGIA.org Surveys & Statistics (SGIA.org, Keyword: Surveys). A full report will be available to SGIA members only.

SGIA — Supporting the Leaders of the Digital & Screen Printing Community
Make the most of your specialty imaging business Take full advantage of the information on SGIA.org, and experience the specialty graphic imaging industry first-hand at SGIA ’07 (Orange County Convention Center, Orlando, Florida; October 24­27, 2007). “Specialty imaging” comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they’ll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, signs, advertisements, garments, containers, and vehicles.

SGIA
10015 Main St.
Fairfax, VA 22031
Phone: 703-359-1301
E-Mail: kate@sgia.org
Website URL: www.sgia.org