FOR IMMEDIATE RELEASE
April 16, 2007

Avery Dennison and Mutoh Announce ICS Warranty on Mutoh ValueJet Printers

Painesville, OH - Avery Dennison Graphics and Reflective Products Division and Mutoh America Inc., a worldwide leader and manufacturer of large format commercial ink jet printers, are announcing that the Mutoh ValueJet series of printers running Mutoh Eco-Ultra inks meet the criteria for Avery Graphics Integrated Component System (ICS) Performance Guarantee. Extensive durability testing was conducted by Avery Graphics and Mutoh to achieve this certification under the Avery Graphics warranty program.

“The addition of Mutoh’s ValueJet line of printers to our ICS warranty program confirms Avery Graphics and Mutoh's ongoing efforts to offer risk-free solutions to our mutual customers,” stated Tom Durner, Strategic Alliance Manager for the Avery Graphics and Reflective Products Division.

“Avery Graphics MPI, DFM and DBM media lines print very well on the ValueJet platform and when overlaminated with our DOL 1000 film display greater outdoor durability than most other inks tested,” said Durner. “This is an important alliance for both companies given the success of Mutoh’s ValueJet line of printers."

Avery Graphics media printed on the Mutoh ValueJet series of printers can be used in a variety of applications such as fleet graphics, vehicle wraps, bus wraps and posters, perforated window films, promotional graphics, banners, tradeshow graphics and billboards. All applications printed on Avery Graphics media with Mutoh ValueJet printers will now be covered under the Avery Graphics ICS Performance Guarantee.

“Avery Graphics ICS performance guarantee in addition to the performance, quality and speed of the ValueJet printers, and that the Eco-Ultra inks require no ventilation, make a combination that is hard to beat" said Randy Rickert, Director of Sales, Service and Marketing for Mutoh America.

For more information about Avery Graphics, visit www.averygraphics.com or contact the Avery Graphics AnswerLine at 1-800-443-9380.

For more information about Mutoh printing technologies, please visit Mutoh America on the Web at www.mutoh.com, via email at sales@mutoh.com or by calling 800-99-MUTOH (800-996-8864).

Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500 company based in Pasadena, California, with 2006 sales of $5.6 billion The corporation develops, manufactures and markets a wide range of products for consumer and industrial markets. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.

Avery Dennison Graphics & Reflective Products Division
Painesville, OH
Phone: 1-800-443-9380
Website URL: www.averygraphics.com