FOR IMMEDIATE RELEASE
March 27, 2007

Pasef’s Mediatecture Technology for multimedia facades

Pasef designs, produces and installs media façade systems for the architectures along Pearl River conjunctional of South China City Illuminating Project. The project is involved 12 skyscrapers with Pasef multimedia façade systems.

Pasef multimedia façade system is not only capable for pictures, it is able to display animations and video clips as well. At the utmost viewing distance of 4500 meters, Pasef multimedia facades bring the absolute benefit for commercials and the art of architectural designs. In summary, a Pasef multimedia façade system is a giant electronic billboard and a perfect architectural illumination system.

PASEF media facades system is actually combination of 1-meter length LED lights cylinders. With PASEF latest illumination technology, it allows to play videos and graphics with the tubes without blocking the ambient and no changes to the building facades.

PASEF Architectural Illuminate System is control by a personal computer with AVI card. It’s is using WYSIWYG concept (what you see is what you get), whatever displays which playable on the computer screen, it’s will play on the Architectural Illuminate System. It is no problem to support several of common video clip formats (included AVI, Mpeg, MOV etc….) and picture formats (jpeg, gif, tif etc…) The user friendly controlling software allocated with various functions and features. It is special designed for the ease of users. Everyone who is familiar with MS Windows will be able to control the jumbo illuminate system easily. No technical knowledge is required to control the displays!

Live video Clip on YouTube : http://www.pasef.com.my/news_launching.php?id=16

About the company:
PASEF is a multinational-based manufacturer, which provides illuminate solutions for architectural, stage, events and advertisings. PASEF products are widely use in major events in Asia, such as Jean Michel Jarre’s Concert, The Tenth National Game of Republic of China, East Asia Games 2005, International Fashion Festival 2005, World Leisure Expo 2006, Brunei Sultan’s 60 th Birthday, Singapore National Day.

Pasef (M) Sdn Bhd
29-1, Jalan 6/155, Taman Industrial Bukit OUG
Kuala Lumpur, Kuala Lumpur 58200
Phone: +6019 6663488
E-Mail: wkleong@pasef.com.my
Website URL: www.pasef.com.my