FOR IMMEDIATE RELEASE
July 24, 2006

DS-IQ and Scala Announce Integration to Create Powerful Closed Loop Learning System for Retail Media Networks

New Web-based solution enables retail users of Scala’s InfoChannel to quantify sales uplift, apply micro-targeting and unlock product sales

Bellevue, Wash. and Exton, Penn. - Today DS-IQ and Scala announced the integration of Scala’s InfoChannel® software suite with DS-IQ’s Web-based Digital Signage Marketing Performance (DSMP) service. Together, the two products deliver a complete end-to-end solution for retail media networks: flexible content creation, scheduling and delivery, plus sophisticated, real-time measurement and analysis of the sales impact of in-store digital advertising campaigns. Tom Opdycke, DS-IQ’s president and CEO, commented, “We are delighted to be working with Scala. The breadth of their deployments - domestic and international - is impressive. Retailers that leverage DS-IQ’s marketing performance service, in combination with Scala’s content targeting capability, will benefit from a closed-loop learning system that reveals exactly how shoppers respond - by store, by day-part, by ad. The DS-IQ ­ Scala solution unlocks powerful new insights for retailers and in-store advertisers who want to make smart campaign decisions to boost sales even more.”

With integration complete, DS-IQ’s service can now capture key information from Scala’s playlogs - where and when an ad played - and then correlate it with detailed purchase information using proprietary technology developed just for retail in-store media networks. Easy-to-understand charts and dashboards present detailed results to authorized users. Since DS-IQ works over the Web, implementation for new or existing Scala networks is simple, secure and non-intrusive.

Jeff Porter, Scala’s executive vice president, observed, “We’ve worked hard to develop easy-to-use tools to create eye-catching media content with targeted messaging. What has been missing is a real-time method to isolate the sales impact of multiple variables, like content, ad length, day-parting, or sign placement, so that retailers and advertisers can use a data driven approach to manage campaigns for the greatest sales impact. DS-IQ fills that need.”

About DS-IQ
DS-IQ is the first Digital Signage Marketing Performance (DSMP) Company. The firm’s Web-based software service automatically measures and analyzes in-store media ad campaigns to unlock product sales, brand value, consumer insight, and media accountability ­ in real time. Since 2003, the company has focused on developing the service to work seamlessly with retail digital signage networks to grow same store sales, optimize media placement, and micro-target based on consumer behavior. For more information visit www.ds-iq.com.

About Scala
Scala, Inc. is the world’s leading provider of software for digital signage networks used in retail, education, entertainment, government and other industries. The company’s cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket. McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala pioneered the industry of digital signage in1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.

DS-IQ
Bellvue, WA
Website URL: www.ds-iq.com