FOR IMMEDIATE RELEASE
5/22/06
DynaTek Media Announces Phase Two Digital Signage Pilot with Hess Petroleum
DynaTek Media has announced that the phase two expansion of the Hess Petroleum in-store digital signage pilot will begin August 1, 2006. The expansion will include multiple locations in Florida.
The expansion follows an extremely successful in-store digital signage pilot conducted during Q1 and Q2 of 06 where Clickin Research documented a significant increase in customer satisfaction and Hess Oil confirmed substantial sales lifts in numerous product categories in the New Jersey and Florida stores. The details of the Phase two pilot are still being defined. The study will focus primarily in the Florida market and address a broader range of metrics including the display locations in the store, ad timing, loop length, and the production style of the ad spots.
DynaTek Media has emerged as the leading turn key digital signage network operator and technology development company. DynaTek offers a comprehensive range of services including network operations, 24/7 network monitoring, in-house content production, agency advertising services and national deployment over their proprietary STS® wireless network. DynaTek is capable of implementing its systems and support services on any level; their end to end service offering and proven ROI model insures network deployment and operation in a fast and cost effective manner.
We are very excited about the pilot expansion and the positive impact that it will have on the market. We are confident that with organizations like Hess embracing this advertising medium, DynaTek Media will become the leader in the Point of Purchase and C-Store market. “The results of this test will clearly define market direction and the adoption rate as we mutually grow shareholder value" said Dyna Tek Media CEO, Ronald I. Gross.
Our unique service offering and workflow process allow DynaTek to easily scale our networks quickly and efficiently to meet our advertiser’s needs. We look forward to the expansion of the pilot as we are confident that DynaTek Media’s proven methodologies in content production and network operations will yield positive results for Hess and our advertisers said Gary Quasebarth VP of Operations.
This press release may contain forward-looking statements. These statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those contemplated by the forward-looking statements.
DyanTek Media
7807 E Greenway Road Suite 6
Scottsdale , AZ 85260
Phone: 480 776 0827
E-Mail: mbarrera@dyantekmedia.com
Website URL: www.dynatekmedia.com