FOR IMMEDIATE RELEASE
May 4, 2006

New Advertising Campaign Promotes ISA And The Sign Industry Among Franchisors - Outreach Tool Aims to Boost Understanding of the Value of Signage

Alexandria, VA ­ The International Sign Association (ISA) has launched a new series of ads to appear in Franchising World magazine, the International Franchise Association’s (IFA) monthly publication. With this advertising campaign, ISA reaches out to the sign user community to promote the economic value of on-premise signage to businesses.

The goal of the ad campaign is to build awareness of the importance of signage to any business, regardless of its size, said Lori Anderson, ISA President and CEO. “We want to show franchisors around the world that signs are critical to their businesses,” said Anderson. “But more importantly, we want to position ISA’s members as the cream of the crop among sign companies. If you need to know about signage, you need to talk to ISA.”

The first in the series of ads appeared in the May 2006 issue of Franchising World. It is the first of several such promotional campaigns aimed at raising the profile of the value of signs to audiences outside the sign industry.

Franchising World is the official magazine of IFA, a membership organization representing 700,000 franchises. For more information, contact ISA at (703) 836-4012 or visit www.signs.org.

ISA is a 1,900 member organization composed of manufacturers, users, and suppliers of on-premise signs and sign products produced by more than 400,000 employees in all 50 states and 69 foreign countries. ISA exists to support, promote, and improve the $30 billion-a-year sign industry, which sustains the nation’s nearly $3 trillion-a-year retail industry.

International Sign Association (ISA)
707 North Saint Asaph St.
Alexandria, VA 22314
Phone: 703-836-4012
Website URL: www.signs.org