FOR IMMEDIATE RELEASE
April 5, 2006

Hopalong Animal Rescue Finds New Homes for Katrina Homeless with Digital Signage

Exton, PA ­ - When Hurricane Katrina hit the New Orleans area in late 2005, Americans rushed to help in any way they could. Technology such as the Internet made it possible for families to reunite and for others to find housing. For Hopalong Animal Rescue in California, the Internet was not nearly enough to showcase the 35 animals their team of 10 rescued in the Gulf Coast area.

Hopalong Animal Rescue wanted a system that would allow them to broadcast pictures and videos of the homeless animals they’d rescued, so they contacted Kevin Comora of Vizicast Multimedia, a total communication system solutions provider.

“The public is not fully aware of the plight of animals in our community shelters. The system will give these animals rotating exposure as well as educate the public about our cause,” says Dawn Carlson of Hopalong Animal Rescue. Deciding to use the SCALA InfoChannel® system because of its flexibility in programming and ease of use, Hopalong Animal Rescue had incredible response from supporters during the fund-raiser where they unveiled the system.

They are currently using SCALA InfoChannel® to market their cause-related marketing efforts and increase awareness for all animal rescue efforts and adoptions. They are scouting high traffic public locations such as shopping malls to install screens and are encouraged by the well-received response to their presentations.

“This is just another example of a SCALA InfoChannel® success story,” says Kevin Comora, SCALA VAR and President of Vizicast Multimedia. “This program breaks boundaries for communicating through a medium and using the system for a not-for-profit organization shows its true versatility.”

About Scala, Inc.
Scala, Inc. (HYPERLINK www.scala.com www.scala.com) pioneered the industry of digital signage in1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Norway, The Netherlands, China and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are implementing their digital signage equipment on the Scala InfoChannel® platform include Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica.

About Vizicast Multimedia
Vizicast Multimedia, Inc. ( HYPERLINK http://www.vizicast.com www.vizicast.com) is a graphic communications multimedia production and advertising company with a full time staff of employees. The principals collectively have over 100 years of experience in owning and managing businesses, advertising, multimedia production, sales presentations and marketing.

Based in San Rafael, California, Vizicast Multimedia, Inc. builds and installs visual communication systems for a wide variety of vertical markets including hospitality, universities, government, retail, casinos including their employees and staff, customers or the general public via internal or public networks. Vizicast has installations nationwide.

Easy-to-develop multimedia programs are scheduled and distributed to target playback devices, such as TV monitors, digital LED screens, plasma boards and LCD screens, point-of-sale and point-of-information displays. Vizicast Multimedia, Inc. is the parent company of San Francisco Television, (SFTV) ( HYPERLINK http://www.sftv.com www.sftv.com) a personally guided video tour of San Francisco and the Bay Area. SFTV is viewed in the comfort and privacy of a guest’s hotel room, is free and is viewed by over 3 million San Francisco visitors annually.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

Scala, Inc.
350 Eagleview Blvd. Suite 150
Exton, PA 19341
Phone: 610-363-3350
E-Mail: steve.elsner@scala.com
Website URL: www.scala.com