FOR IMMEDIATE RELEASE
March 8, 2006

Roland Opens Newest Digital Factory Featuring Paperless Cell Technology

Hamamatsu, Japan - Roland DG Corporation, a leading provider of technologies for the sign making, engraving and 3D modeling industries, today announced the opening of a new factory at the company’s corporate headquarters in Hamamatsu, Japan.

Designed to serve the company’s growing customer base, the new digital factory will become a primary manufacturing site for product assembly, testing and inspection for the company’s line of inkjet printers and printer/cutters, vinyl cutters, engravers, photo impact printers and 3D scanning and milling machines. The new 9,803.95m2 facility is 40 percent larger than the company’s current factory, will accommodate up to 200 employees, and will significantly increase the company’s production capacity.

“We are always striving to improve our manufacturing processes, which in turn improves our responsiveness to the market and to our customers,” said Masahiro Tomioka, president of Roland DG Corporation. “It is this commitment to advancing our own technology, streamlining our production capabilities and achieving new levels of product quality that differentiates us as a company. This new digital factory will serve us well into the future.”

Roland’s “Yatai” Digital Cell Manufacturing Technology
Utilizing advanced information technology developed in-house, Roland’s digital factory features an innovative production system that enables a single employee to individually assemble complex products. Since adopting this system for all Roland products in July 2002, manufacturing time has been reduced and product design improved.

“Today’s business climate demands efficient, on-demand manufacturing capabilities,” Tomioka said. “Roland DG was able to meet the increasing demands from a variety of geographic and business markets thanks to innovative production techniques such as Roland DG’s scalable cell production utilizing proprietary technology which we call ‘Digital Yatai.’ Yatai is just one result of Roland’s Digital Value Engineering (DVE) which combines development, production and marketing into a single integrated process for faster concept-to-market time.”

Roland’s unique production method also contributes to the environment by eliminating paper instructions. The Digital Yatai system has been recognized for excellence among domestic manufacturers and the news media alike.

Award-Winning Product Line
Roland manufacturing technology has been acclaimed worldwide for producing products that meet the highest standards for quality, reliability and performance. In the sign industry, Roland is best known for its integrated print/cut technology that delivers one seamless workflow for both the printing and contour cutting required to produce complex sign and vehicle graphics.

The company’s inkjet line features SOLJET™ and VersaCAMM® printers and printer/cutters that range in size from 30” to 104” in width and come complete with VersaWorks™ RIP software and new, tougher ECO-SOL™ MAX ink. For the fine art and photography, screen printing, proofing and exhibit graphics markets, Roland offers its Hi-Fi JET™ Pro II FJ-540, a 54”-wide aqueous inkjet printer.

Roland inkjets have won numerous industry awards including multiple Andre Schellenberg Awards, and repeated victories at the DIMA Digital Printer Shootout and DPI Product of the Year competitions. Other honors include the Seybold Hot Pick award, PEI Cool2 Award, 3D Design Magazine’s Editor’s Choice Award, Digital Output Readers' Choice Awards, and Graphic Design’s “Fall Forty.”

In addition, Roland offers a diverse line of products for vinyl cutting, engraving, jewelry design and CAD/CAM applications. This line includes the company’s CAMM-1 and CAMM-1 PRO vinyl cutters, EGX series engravers, MDX series milling machines, LPX series 3D laser scanners and MPX series photo impact printers.

Roland DGA Corporation
Roland DGA Corporation and affiliated companies are pioneers in the development of innovative digital technology for creative professionals. From its inception as part of world-renowned Roland Music, Roland DGA Corp. has introduced an award-winning product line that continues to set new standards for precision, reliability and performance. Professionals worldwide rely on Roland equipment and personnel everyday in the sign, graphic arts, fine art, photography, engraving and 3D modeling industries.

Headquartered in Irvine, California, Roland DGA Corp. serves as the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan. Affiliated companies include Roland US and Roland Audio in Los Angeles, CA; Rodgers Instrument Corporation of Hillsboro, OR; and Edirol Corporation of Seattle, WA. Roland DG Corporation is listed on the Tokyo Stock Exchange.

Roland DGA is ISO 9001:2000 certified, and Roland DG is ISO 9001:2000 and 14001 certified. Roland’s Color Products strategic business units market and support the company’s advanced inkjet technologies in North and South America (except Brazil) through its Authorized Resellers.

For more information on Roland Color Products, please call (800) 542-2307 or visit the Web site at www.rolanddga.com. For more information on Roland’s Advanced Solutions Division, please call (888) 273-8895 or visit the Web site at www.rolandasd.com.

Roland DGA Corporation
15363 Barranca Parkway
Irvine, CA 92618-2216
Phone: 800-542-2307 or 949-727-2100
Website URL: www.rolanddga.com