FOR IMMEDIATE RELEASE
February 26, 2006

Roland MPX-70 Wins DIMA Innovative Digital Product Award

Orlando, FL - The Roland MPX-70 Photo Impact Printer won the prestigious DIMA® Innovative Digital Product Award at the Sneak Peak press event held before the 2006 PMA Show in Orlando, FL. This "Best in Show" style award recognizes new products that improve the photography industry with innovative digital technologies.

The MPX‑70 Photo Impact Printer allows retail photo shops and professional photography studios to offer customers a wide range of personalized giftware. The desktop device uses a unique technology to imprint durable impressions into jewelry, pendants, key chains, clothing and charms.

"The MPX-70 lets photographers grow their business with a wide range of personalized giftware," said Neil Zdunkawicz, Roland ASD marketing manager. "We are thrilled that it earned DIMA's Innovative Digital Product Award, which is known throughout the industry for recognizing top-performing technologies."

The 10th Annual DIMA Innovative Digital Product Awards honor unique products featured at the PMA 2006 International Convention & Trade Show. Digital imaging editors who judged exhibiting products selected only 17 out of the hundreds of digital products on display. For the first time in the event's history, winners were announced at the Sneak Peak press event held the day before the PMA Show on February 25. This allowed show attendees to easily identify the most innovative products in 2006.

MPX-70
The MPX‑70 Photo Impact Printer imprints digital images into hard acrylic and metal surfaces, including aluminum, stainless steel, brass, gold, silver and platinum. The desktop device uses an advanced carbide-tipped stylus to strike the surface with high speed and precision. It accurately reproduces the delicate gradations of halftone images, line art and text.

The MPX-70 produces brilliant, photo-realistic graphics in three different modes. Text mode delivers 265dpi output, photo mode achieves 353dpi, and the high resolution mode pulls off an amazing 529dpi. Pendants can be produced in less than six minutes.

With a USB port, the MPX-70 sets up as easily as a desktop printer. Once it’s up and running, the desktop device is ready to imprint in just three quick steps. Import an image via scanner or digital camera. Layout and edit the graphics. And press print.

Photo Marketing Association
For 81 years, PMA® has served as an international trade association for the changing needs of the expanding photo imaging industry with more than 20,000 members in 100-plus countries, headquartered in Jackson, Mich. In addition to the United States, there are membership offices in the United Kingdom, Germany, Canada, Australia, Brazil, Mexico, New Zealand, Italy, France, Czech Republic and Russia.

PMA membership is open to any firm doing a substantial portion of its business in photo imaging retailing, scrapbook and custom framing retailing, processing (digital and silver halide) or service work. Cooperating memberships are held by firms that manufacture or distribute products or services for the imaging industry. PMA provides more than 100 services to its members, and holds the world's largest annual photo imaging trade show, typically drawing well over 700 exhibitors and 20,000-plus attendees.

Roland Advanced Solutions Division
Roland ASD develops advanced solutions for the sign making, engraving, jewelry design and CAD/CAM industries. Major products include CX series vinyl cutters, EGX series engravers, MDX series milling machines, LPX series 3D laser scanners and MPX series photo impact printers. The strategic business unit is a division of Roland DGA Corporation ­ an industry leader in wide-format printing and integrated print/cut technology. Roland ASD serves customers throughout North and South America with cutting-edge technologies and skilled dealers.

Roland Advanced Solutions Division
Phone: (888) 273-8895
Website URL: www.rolandasd.com